Korean Coffee Chain Caffe Bene Plans Aggressive Growth As Starbucks Alternative

While the Seattle-based coffee giant previously dominated and even threatened local brands with over 600 outlets in Korea, newcomer Caffe Bene has eclipsed that number with over 900 locations since first opening in 2008. Feeding on the global addiction to coffee, the Korean chain has an aggressive plan to open up 600 locations in the U.S. and expand to 10,000 locations worldwide by 2020.